Discover How to Become a Successful Business Broker
Business brokers, also called intermediaries, and are professionals who help others buy or sell private businesses. They typically handle the entire process, from valuing the business to advertising it and then negotiating the right price with a buyer or seller. Becoming an effective business broker, however, requires a sound knowledge of every aspect of business valuation and operations. Brokers may also need to be certified with their state, depending on where they live. Use the following steps to become a business broker.
Part 1 Deciding to Become a Business Broker
1 Understand
what a business broker does. A business broker is essentially a deal maker
between the buyers and sellers of businesses. They generally represent the
seller of a business, but can also represent buyers, both parties, or act as
neutral intermediaries. Their goal is to make the selling process as easy and
rewarding as possible for their client. Specifically, they handle every aspect
of the sale, including:
- Finding business owners trying to sell.
- Estimating the fair market value of the business.
- Creating a sale listing and advertise the sale.
- Identifying and investigate potential buyers.
- Negotiating a purchase deal.
- Making sure that the buyer acquires proper funding.
- Other duties are required to close a sale
1. Know what
the job will require. Business brokers are required to
have the skills of accountants, financial analysts, salesmen, and
intermediaries, in addition to a specific business brokerage skill set. They
have to identify and, in many cases, cold call business owners that they think
might be wanting to sell. As a new business broker, you will need to build up
relationships and handle many rejections before even making your first deal.
There will be long hours and many repetitive tasks to handle before you make
any progress. However, for those with the entrepreneurial spirit, being a
business broker can be a rewarding career.
2.
Look into
the job market and compensation.
Business broker compensation varies between brokers and depends on the type of
deals that they make. Commissions earned on sales are usually 8 to 12 percent
of the sale price, but may be more or less depending on the size of the
business being sold. Business brokers can expect to make over $100,000 per year
from completing even a small number of average-sized deals. However, larger
sales bring in larger commissions. For example, a 10 percent commission on a $2
million sale could net you $200,000 on its own (before expenses).
The market for business brokers depends on the state of the economy and how many business brokers already exist in the area. The total number of brokers operating in the country ranges from only 2,500 to 5,000. This leaves ample opportunity for new brokers to enter the market.
The market for business brokers depends on the state of the economy and how many business brokers already exist in the area. The total number of brokers operating in the country ranges from only 2,500 to 5,000. This leaves ample opportunity for new brokers to enter the market.
- Currently, there are about 1,850 businesses for every business brokerage.
Part -2 Setting Up for Success
1. Cultivate a
business background.
A business background is essential to success as a business broker, as the job requires understanding every aspect of another business well enough to sell or buy that business on behalf of a client. Your experience will also help convince a client that you know what you're doing. Perhaps the most useful experience would be owning or operating a small business yourself. This can help you understand the small business mindset and give you insight into how they function.
A business background is essential to success as a business broker, as the job requires understanding every aspect of another business well enough to sell or buy that business on behalf of a client. Your experience will also help convince a client that you know what you're doing. Perhaps the most useful experience would be owning or operating a small business yourself. This can help you understand the small business mindset and give you insight into how they function.
·
Those with corporate backgrounds, however, may
have a greater understanding of larger businesses that can be useful in making
larger deals.
·
You don't need direct experience to become a
business broker, particularly if you join a brokerage that provides training.
However, you will still need a deep understanding of business operations and
concepts to be successful.
·
3. Investigate
training options. There are several business broker
training alternatives available for individuals who want to enter the
profession. Try searching online for “Business Broker Training.” For example,
the American Business Brokers Association offers two-day training programs
across the country for aspiring brokers. If you choose a third-party option,
make sure to look for reviews from previous students so that you know the
training program is reputable. You should look for training programs that offer
post-classroom support, preferably at no cost.
4.
Learn the requisite skills.
Regardless of their background, most individuals will need some training
specific to business brokerage. There are many skills that need to be learned
through training, experience in other lines of work, or direct business
brokerage experience. Just a few of these are:
- How to recast financial statements for discretionary cash flow?
- How to use the most appropriate business appraisal methodology?
- How to build a marketing package for each type of business?
- How to maintain strict confidentiality while marketing nationally?
- How to select the most appropriate advertising venues for marketing a business?
- How to conduct the initial buyer / seller meeting without raising animosity?
- What are the do’s and don’ts of successful negotiations on price and terms?
- How to get the transaction to the closing table?
- Closing the transaction with proper documentation and follow up?
Part 3. Working as a Business Broker
1.
Apply to
join an existing brokerage firm.
In order to gain experience as a business broker, your best option is to apply
to join an existing business brokerage firm. Taking a reduced commission is
worth the amount of mentorship and training you will receive from working with
experience brokers. It will also be easier to find leads if you are working for
an established firm. Just make sure that the brokerage is willing to actually
train you, rather than just handing you a list of contacts and expecting you to
make a sale.
2.
Join another type of office. Many
business brokers work together with those in other fields, joining their
offices to handle business deals that may come through. For example, many
brokers work with real estate agents, accountants, or bookkeepers and can
handle any potential business sales that the others hear about when dealing
with local businesses. Working in this type of environment can gain you easy
referrals and also give the you the experience necessary to get your broker
license.
3.
Get licensed
in your state. In 17 states, business brokers need
to be licensed as real estate brokers. You will also need a real estate sales
license if you are dealing with the sale of any real estate as part of your
business brokering (in all states). Getting the sales license is simply a
matter of going through required classes and passing the license examination.
From here, you can gain more experience and then repeat the process to move up
to a broker's license.
- The exact requirements for each level and the relevant coursework vary by state, so check with your state's department of real estate to see the current requirements.
- You will also likely be required to pass a background check before obtaining either license.
4.
Become a
certified broker. Experienced and educated business
brokers can increase their reputability by earning certifications in the field.
Specifically, the American Business Brokers Association (ABBA) can bestow the
Accredited Business Intermediary (ABI) designation to qualified brokers.
Similarly, the International Business Brokers Association (IBBA) offers the
Certified Business Intermediary (CBI) designation. Acquiring either of these
require applying to the relevant organization and paying a fee.
California
and Texas also have state-specific organizations that offer credential to their
members.
5.
Start your
own practice. Your other option for becoming a
business broker is to start your own shop. If you're going to work as a sole
practitioner, this can be very cost-effective, as you can work out of your home
and avoid unnecessary expenses. However, working from home and working alone
can make it difficult to get focused. In addition, you miss out on the
mentorship and training available from existing brokerage firms.
- Remember that you will need some operating capital to keep the lights on until you start closing deals.
Part 4. Finding Success
Build up
your relationships. Odds are, you won't have much
success when you first start out. Most of your cold calls will lead nowhere,
your few leads may not materialize as actual deals, and it may seem like you're
invisible to sellers. You'll be spending money on advertising, transportation,
and paying your own way without earning a paycheck. However, in time you will
begin to see deals come through if you work long and hard enough. All it takes
is building up relationships and referrals to get the green light on a deal.
Make sure you understand from the start that it may take up to six months
before you actually see any brokering work.
Give each deal your all. When you do finally get a brokering
deal, focus all of your efforts on understanding every aspect of that business.
Meet the employees, learn to use their equipment, dig deep into their books,
and work to know their market and competitors better than they do. Make your
client confident in your ability to successfully represent their business by
showing a true concern and understanding for what they do. If you work hard
enough, your efforts with return you a good sale price for the business, which
in turn nets you a higher commission.
Respect your clients. Clients may have any number of issues with
their businesses, from poor bookkeeping to disorganized operations. However, it
is not your job to judge what they are doing wrong, but to prepare their
business to be sold. To do so, you'll have to be respectful and courteous as
you work to understand their business and organize their bookkeeping, for
example, in such a way that potential buyers might better understand it.
Work towards becoming specialized. As in all lines work, specializing is a proven method for
reputation building and earning referrals. Business brokers who specialize in a
certain industry can create a reputation as an industry expert, and will turn
into a "go to" for certain types of deals. Your specialty can be
something like retail, restaurants, or technology businesses. This specialty
can arise either from your previous experience or as a result of your
completing a number of deals in this industry.
If you are drawn to a particular segment of the
industry or specialization, consider getting more training or education in it.
This will make you more qualified to offer specialized services in that area.
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